Using Instagram for Your Marketing

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Sharing of information, ideas, career interest and other forms of expression used to dominate the media through either the word form, voice, via pictures and videos.  Today, however, it is no longer through studios that these forms can be shared but into a domain that is more liberated which allowed anyone to communicate ideas in a faster manner and from any location.  This then made social media viable despite that fact that friends are dispersed all over the world for various reasons.  This also then made most of our social interactions to be infused with visuals that includes snapping a quick photo and sharing them to friends with text messages in order to allow them to take part of what is going on in the other end.  Today, brands are also in the fray, using the means as it were to be able to benefit from this present craze.

Instagram has now joined the fray of the social networks which connects people solely through the visual elements since it is the best way to capture and sustain the attention of people.

But in order to capitalize on this trend, brands need to master this type of social commerce.

If you want to start a campaign on this social media known as Instagram, here are some content ideas that you can use.  Being active and spontaneous is the key thing to Instagram success.  It is not the quality of the photo that is important here but the emotion that it expresses.   You can either post a picture or a video of your new product, your new product in action, teasers or a sneak peek of your new product before the official launch, behind the scene photos or videos, events you organized or attended and etc. Visit the site here!

If you are able to capture the emotion of your photo then it ceases to be a simple snapshot but it tells a story of the image.  There is a greater appeal to the senses that we feel a greater connection to, if the photos has a lot of emotion in it.  If you photo conveys an emotion of happiness, surprise, sorrow, disgust, whatever it is, you have succeeded in this undertaking.

AutomaticLikes provides you with a bunch of filters which you can apply to your photos to automatically enhance the look and style, but that trend seems to have already hit its peak.  People want photos and videos that are colorful, but relatively natural looking.

Using hashtags is a great way to increase your reach on Instagram, encourage more engagement and even attract new followers.  There are those who have messed up this wonderful tool.  These people have loaded their photos with bloated hashtags which are not even relevant to the photo anymore. Know more about social media marketing at http://www.huffingtonpost.com/josh-gershonowicz/is-social-media-marketing_b_9377542.html.

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